Lovely is the first fragrance by Sarah Jessica Parker (in partnership with Coty Inc.). Obsessed with style and fashion, Sarah always wanted to create a signature scent that would be very sexy and yet undeniably classy. Lovely "pays homage to her mother and the art of perfumery." She did not want her fragrance to be overpowering, but instantly recognizable, like the aromatic concoction she made for herself from three separate fragrances before she co-created Lovely. Lovely is a soft, powdery, discreet, and very intimate fragrance, announced as a "silky white amber fragrance." It possesses an elegance characteristic of classic fragrances, and yet the fragrance is quite modern and very charming. It opens with soft citruses and woody (rosewood) notes, with a touch of lavender, which is not at all sharp. The fragrance develops further with notes of apple martini, paperwhites (narcissus), and orchid. The base unites white amber, cedar, woody note,s and white musk. According to Sarah, the perfume is appropriate for all generations: "from 17 to 107." The fragrance was created by Laurent Le Guernec and Clement Gavarry in 2005 with Sarah herself being the creative director, actively participating in the process from its start to finish. Sarah Jessica Parker is an American actress renowned for her role as Carrie Bradshaw in the hit television series and subsequent films, "Sex and the City." Parker's own personal style, and the fashion-obsessed personality of the television character she portrayed, led to opportunities to model for The Gap, and to create a line of clothing for now-defunct retailer Steve and Barry's. Coty also offered the actress—a life-long perfume lover known for layering multiple fragrances to produce her own unique perfume—the opportunity to launch a fragrance. The result of this collaboration was Lovely, launched in 2005. The fragrance was a crowd-pleaser, with an advertising campaign that made extensive use of Parker's voice and personal image.