Prada Has Expanded Their Collection Luna Rossa With A New Fragrance For Men, Prada Luna Rossa Sport Arriving After Luna Rosa From 2012, Luna Rossa 34Th America's Cup Limited Edition From 2013 And Luna Rossa Extreme From 2013. The New Fragrance Prada Luna Rossa Sport Arrives In The Same Flacon As Previous Editions, In Attractive Red Glass Combined With A Smooth Silver Metallic Part And Represents A Combination Of Sports Style And Superior Sailing Technique. The Smart Use Of Texture And Contrast Of The Red And Metallic Silver Colors Makes The New Fragrance Prada Luna Rossa Sport More Prominent, Attractive, Modern And Different From The Rest Of The Line. Italian fashion house Prada was founded by Mario Prada in 1913. In collaboration with his brother Martino, the pair opened a leathergoods and luggage store called Fratelli Prada (Prada Brothers) in Milan. Mario's daughter Luisa took over the business from her father, and in turn, her daughter Miuccia Prada, would take over for her in 1978. The company as we know it today has evolved under Miuccia Prada's direction. Prada's first totes and backpacks were introduced in 1979, eventually becoming best-sellers. The company expanded its market by placing its handbags in major retailers around the world and opening a second boutique in Milan. Shoes were added to the line in 1984, and Prada's first line of womenswear debuted in 1988. A womens' high-fashion line called Miu Miu (Miuccia's nickname) was introduced in 1992, and menswear was offered starting in 1993. A set of numbered Exclusive "artisan fragrances" was first offered by Prada at their boutiques and select department stores in 2003. Each scent focused on a single note—Iris, Orange Flower, Tuberose, Violet, etc. Additions to this line were made again in 2007 and 2010. Prada's first mass market fragrance offering, Prada Eau de Parfum, was released in 2004.