Jo Malone has introduced a new fragrance Wild Bluebell at a presentation in London end of May 2011. According to a representative of the house of Jo Malone, the new fragrance starts renovation of the house. Advertising poster features a model instead of a flacon, which is unusual for media campaigns of Jo Malone, since we are used to seeing flacons surrounded with main ingredients of compositions. Creator of the perfume is Christine Nagel who presented a new version of bluebell, composed of various notes, including green fresh notes, flowers (lily of the valley, rose hip) and spicy chord of cloves. Bluebell is a wild forest flower and its scent provides a moist echo of summer forest. English bluebell is an endangered species, Jo Malone gave a donation to Woodland Trust. Genuine bluebell does not take part in the composition, but its recreation composed of various notes.

Jo Malone London is a British fragrance and lifestyle brand, with a contemporary point of view. Timeless and elegant but always infused with a charming dash of wit and whimsy. From the start, their colognes have been revolutionary in their elegant simplicity and pioneering in their use of ingredients.

Top Note: Bluebell, Cloves

Middle Note: Lily Of The Valley, Jasmine, Rose Hip

Bottom Note: White amber, Musk

Classification: Niche Fragrance

Family Name: Floral Green}