Hugo Boss launches the new masculine fragrance Boss The Scent at end of August 2015. “Slow, steady, tense with anticipation, the BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten. “ The composition begins with a spicy note of ginger. Maninka fruit is mixed with tones of lavender in the heart to create a sensual scent. Intensive leather accord that makes the base symbolizes magnetic masculinity. The face of the perfume is actor Theo James.

Hugo Boss AG is a German fashion and lifestyle house, founded in 1924 by Hugo Boss. Originating in Metzingen and still based there today, the company offers multiple lines of fashions and accessories under the core brands Hugo and Boss. The Boss brand offers the following lines: Boss Black, modern classic clothing and the broadest range of products; Boss Orange, more unique and Bohemian in style; Boss Selection, high-end menswear; Boss Green, focusing on sports and active wear. The Hugo brand is known for its fashion-forward, European-influenced styles. The company produces fragrances in conjunction with Proctor & Gamble Prestige. Fragrances for men and women are offered under both the Boss and Hugo brands. The first fragrance was Boss Number One for men, launched in 1985.

Top Note: Ginger

Middle Note: African Maninka, Lavender

Bottom Note: Leather

Classification: Designer Fragrance

Family Name: Aromatic Spicy