Mascara for length, definition and hold

Mascara is a beauty-bag favourite for adding definition, lift and the appearance of fuller-looking lashes. Whether you're building an everyday makeup routine or adding the finishing touch to a more detailed look, the right mascara can help create the result you're after. Explore classic mascara, clear mascara and waterproof mascara options, then compare formulas, brush shapes and wear characteristics to find a product that suits your routine.

Choose the right mascara for your routine

Different mascara formulas are designed to create different results. A classic mascara can help define and separate lashes for everyday wear, while waterproof mascara can be useful when you want additional water resistance throughout the day. Clear mascara offers a more natural-looking finish and can be suitable when you want subtle definition without added colour. Brush shape also plays an important role. Slim wands can help reach shorter lashes, while fuller brushes may help create extra volume and definition from root to tip.

Find a mascara finish that suits your look

Think about the finish you want before choosing a mascara. Some formulas focus on length, while others are designed to add volume, separation or definition. A more natural makeup look may only need a light coat of clear mascara, while a fuller lash look may benefit from layering a traditional mascara. Pair your chosen formula with an eyelash curler if you want additional lift before application. Applying mascara in light layers can make it easier to build the intensity that suits your style.

Apply mascara with fewer clumps

For a smoother result, remove excess product from the wand before application and start at the base of the lashes. Gently wiggle the brush from side to side, then sweep upwards towards the tips. Allow one coat to settle briefly before applying another if more definition is desired. When removing waterproof mascara, always follow the product directions and use a suitable eye makeup remover rather than rubbing the eye area. Taking the time to apply and remove mascara carefully can help keep lashes looking their best.

Mascara FAQs

What is mascara used for?

Mascara is used to define, separate, lengthen or volumise the appearance of lashes, depending on the formula and brush design.

Can clear mascara be used on brows?

Only use clear mascara on brows if the product directions indicate it is suitable for that purpose.

How do I remove waterproof mascara?

Use a suitable eye makeup remover and follow the product directions carefully. Avoid rubbing the eye area excessively during removal.