Bikini underwear for everyday comfort

Every women’s undies drawer needs a few good pairs of bikini underwear. Stock up on the comfy classics in your favourite colours at our famously low prices.

Shop bikini undies for every day

Bikini-cut underwear is the classic go-to that always works. Shop our great range of seamless, cotton, string and other bikini styles so you always have a fresh pair ready to go.

Cotton styles for everyday wear

In those warmer months, cotton bikini underwear become the style you reach for day after day. They’re lightweight and comfy, sitting comfortably under shorts, skirts and dresses. Cotton is also breathable and gentle on the skin, so they feel good all day long.

Seamless styles for a smooth look

Undie lines are the last thing you want when you’ve spent all that time putting together your outfit. Our seamless bikini cut underwear takes care of that, sitting smoothly under your clothes. String bikini underwear also has less fabric if you want that barely-there feeling.

Bikini-cut period underwear

You want to feel good even during that time of the month. Our great value period bikini brief underwear keeps things easy, with styles for lighter days, heavier flows and overnight so you’re always ready.

Bikini underwear FAQs

What's the difference between bikini and hipster underwear?

Hipster and bikini underwear are two popular but different styles of underwear. Women’s bikini underwear usually has a lower rise with narrower sides with a higher-cut leg, while hipster styles tend to sit lower across the hips with fuller sides and a little more coverage.

Where should bikini underwear sit?

With the proper fit and size, bikini underwear should sit comfortably across your hips, below your natural waist. The waistband should lie flat without digging in, rolling down or leaving gaps when you stand, walk, sit or move.

Are bikini knickers comfortable?

Yes, bikini knickers are designed to be comfortable for everyday wear when you’re wearing the right size and fit. Look for soft, stretchy fabrics and leg openings that stay in place without pinching or riding up.