LickiMat(R) is a vet-developed enrichment mat from Australia, designed to help dogs and cats feel calmer, eat more slowly and enjoy their food in a healthier, more engaging way. The textured surface encourages natural licking behaviour, turning treats and meals into a soothing activity that can help relieve boredom and support relaxation during everyday downtime or stressful moments such as alone time, grooming, vet visits, thunderstorms or fireworks.

Simply spread your pet's favourite soft food or treats across the surface - think wet food, raw diets, yoghurt, purees, broth, or smooth treat pastes. The pattern holds the food in place so your pet works to lick every last bit, extending mealtime, slowing down fast eaters and making a small amount of food go a long way. Many pets also enjoy their LickiMat frozen, which adds an extra cooling, long-lasting challenge.

LickiMat products are made with pet-safe materials and thoughtfully designed textures for both dogs and cats. They are widely used by trainers, vets and behaviour professionals as a simple, non-medicated tool for enrichment, slow feeding and calm behaviour. Choose the LickiMat style and texture best suited to your pet and the type of food you use, and always supervise use, especially with enthusiastic chewers.

Calming enrichment: Licking can help many pets feel more relaxed and settled by focusing their energy on a simple, repetitive task.

Slow feeding: Ideal for pets that eat too quickly; the textured surface naturally slows intake and helps support comfortable digestion.

Makes treats go further: Spreading a small amount of food over the mat extends enjoyment, helping you manage calories without losing reward value.

For dogs and cats: Suitable for both species, with different textures designed to work with a wide range of foods and treat types.

Everyday versatility: Use for mealtimes, crate or carrier training, grooming, bath time, vet visits or whenever your pet needs a calming activity.

Always check the care instructions for your specific LickiMat style (for example, whether it is dishwasher safe or more suitable for hand washing) and supervise your pet to ensure they lick the mat rather than chew it.