In 2012 Nautica has launched a new fragrance created by different approach than previous editions. Earlier editions were lead by classic concept and composition, while the new Aqua Rush was created in the way to represent the feeling of sailing on waves and scent of salty water. The new fragrance includes characteristic accords of salty sea water and characteristic aromas of sea air, as well as teak wood joining selected aromatic herbs to create perfectly the new experience of the house of Nautica. Nautica Aqua Rush was created by perfumer of the house of Firmenich - Harry Fremont, who enriched the opening with marine accords. Nautica is an American apparel and furnishings label founded by designer David Chu in 1983. Evolving from a menswear collection to include women's wear, children's clothing, accessories, home goods and furniture, the brand has grown into an American lifestyle brand that embodies the essence of the sporting and adventurous American lifestyle. Nautica took its name from the Latin word Nauticus, which means "ship." The company's distinct logo includes a billowing spinnaker, a type of lightweight sail designed specifically for sailing off the wind from a reaching course to a downwind. Many of the company's products feature a nautical or outdoorsy motif, with stripes, oceanic names and frequent use of the color blue. Advertising campaigns for Nautica are often shot aboard boats, ships or at the seaside. Nautica was sold in 1984 to New York apparel company State-O-Main, who then adopted the Nautica name as their corporate identify. In 2003, VF Corporation, an American clothing corporation that specializes in branded apparel, purchased the Nautica company. Nautica partners with Coty to offer fragrances for men and women. The first fragrance, Nautica cologne for men, was launched in 1992. Many of the fragrances are blue in color (or in packaging), adorned with the spinnaker logo, and feature an aquatic-themed name and aroma.