Kmart is committed to protecting the privacy of your personal information. This Privacy Policy (“Policy”) explains how we collect, use and disclose information about our customers, team members, suppliers (and their employees) and people who apply for employment with us. It also explains how to contact us if you have any questions about the management of your personal information or would like to access the personal information we hold about you. This Policy describes how we comply with our obligations under the Australian Privacy Act 1988 (Cth).
“We”, “us”, “our” and “Kmart” means Kmart Australia Limited ABN 73 004 700 485 (trading as Kmart) and its Australian and offshore subsidiaries Anko Global Holdings Pty Ltd (including Anko Retail Incorporated), KAS Global Trading Pty Ltd, KAS Pty Ltd (including KAS International Sourcing Bangladesh Private Ltd, KAS International Trading (Shanghai) Company Limited, KAS International Trading (SH) Coy Ltd), KAS Direct Sourcing Private Limited (India) and KAS Services India Private Limited (India).
At Kmart, we collect and use data, including personal information, for a range of reasons. In handling data we will comply with all relevant laws, but we also want to ensure that we meet the following expectations:
Improve the customer experience - We will use customer data responsibly to improve the customer experience and deliver more relevant products, services and offers
Be transparent - We will clearly explain how we collect, use and disclose customer data
Make it simple and easy - We will minimise disruption to the customer shopping experience by making it simple and easy to provide consent
Provide control to the customer - We respect customers privacy by providing control over how they can be contacted.
When we are delivering on these expectations with some of our closest partners, the privacy policies and practices of those partners may apply in addition to this Privacy Policy. To provide you with greater clarity, we’ve highlighted some of our most significant relationships involving your personal information (sections 6-8). These include:
Flybuys, a loyalty program which we participate in to provide you benefits;
OnePass, a membership program which we participate in, along with other brands (“Participating Brands”), to provide you with tailored engagement and member benefits. Throughout this Policy, a reference to ‘Related Companies’ includes OnePass as it is also a related company of ours;
Related Companies, these are companies within the Wesfarmers Group (including Wesfarmers, Target, Officeworks, Bunnings, OnePass, Instant Scripts and Priceline).
1. The types of information that we collect about you could include:
identification information, including name, driver’s licence number or student identification number;
contact details, including home/business addresses, email addresses and telephone numbers;
demographic information such as age/date of birth, household information, personal interests and gender;
member number or identifiers for loyalty schemes or membership/subscription programs (including Flybuys and OnePass) and team member discount card number;
details about your Kmart purchases and transaction history with us and your Kmart product and service preferences;
details about purchases, product or service preferences, transaction history and current or pending transactions, browsing and marketing interactions (such as the products viewed or added to your shopping cart) on website, apps, social media, and email communications with our Related Companies and Flybuys;
digital information that we collect based on your interaction with us and our websites and apps (see below for further information about how we use digital analytics for our business);
login and authentication data related to your use of passkeys and passwordless login. This may include device-based identifiers, authentication events (e.g. time of login or failure), metadata about your login method (such as passkey or one-time code), and security tokens used for authentication
social media account names or tags (where you have engaged with us on a social media platforms);
payment information where you have paid by credit card, debit card or “buy now pay later”, and information about your credit history;
images from video surveillance, body cameras and other cameras used in and around our stores (including in car parks, pick up areas, store entrances and publicly accessible spaces);
facial images or data, including biometric information, generated from facial recognition software
inferred information and characteristics because of undertaking data analysis;
information provided in surveys, feedback, complaints, incident or product related reports or commentary;
if you apply for employment with us, details regarding your employment history, educational qualifications, proof of identity documents, relevant health related information, referee details and similar information.
We will usually collect personal information about you directly from you. We may also collect personal information from our Related Companies and from trusted third parties such as Flybuys as described in ‘Our relationship’ sections below. We may also collect deidentified data from (and share deidentified data with) Related Companies for data analysis purposes and for other purposes connected with carrying on our business or for them to use for the benefit of their own business in a manner consistent with the purposes outlined in this policy.
Often you can deal with us anonymously or by using a pseudonym, but in this situation we may not be able to provide you with the full range of services available. For example, we will not be able to deliver products to you if you do not provide us with address details for the delivery.
2. The main ways we collect personal information are:
during your order or purchase of products from us, including when you purchase products from third parties via our marketplace
when you contact or visit us, including visiting a store, making an inquiry, making a complaint or providing feedback, seeking a refund, attending an event, or if you are a supplier or service provider in connection with the supply of products and services by your business to us;
through your interactions with our websites or apps;
if you interact with us via social media platforms;
if you subscribe to any of our publications (including any mailing lists) or subscriptions or use any of our apps;
if you participate in any competition or promotion that we conduct;
through our security cameras, body cameras or other cameras used in our stores (including in car parks, pick up areas, store entrances and publicly accessible areas);
facial images or data, including biometric information, generated from facial recognition software;
if you use a loyalty or membership program or team member discount in connection with a transaction or Kmart account;
if you undertake any of our induction, safety or compliance processes;
if you submit an employment application to us;
from publicly available sources, including from Australian Government agencies, internet search platforms and social media platforms;
from any person authorised to act on your behalf or authorised to provide your personal information to us;
from anyone sharing information with us for loss prevention and/or law enforcement purposes; and
from our Related Companies and Flybuys.
We may also collect information about you, or information that we associate with you, from third party data providers who are authorised to disclose it. This may include information and insights based on your demographics, interests and behaviours, and whether you have similar characteristics to segments of our current or target customers.
3. We use and disclose your personal information in connection with carrying on our business, (including to provide products and services to you and relating to our involvement in loyalty schemes or membership programs that we participate in) and in some circumstances for the businesses of the Wesfarmers group of companies.
We may use and share your personal information with our Related Companies and Flybuys for them to use for the benefit of their own business in a manner consistent with the purposes outlined in this policy. In some cases our Related Companies act as our agent or service provider. Our Related Companies may handle personal information in accordance with their own privacy policies where appliable.
4. We may use your personal information to:
sell, deliver, administer, improve and personalise our products and services;
facilitate the purchase and delivery of products that are purchased via our marketplace from third party sellers;
administer our website and apps and personalise your experience on them;
provide advice regarding our products and services to you;
process payments and credit checks, and to provide layby services;
manage our stores, supply arrangements and inventory;
consider feedback and remedy complaints that you may make to us, communicate with you and operate our customer service centre;
provide refunds and exchanges and undertake and administer product recalls;
promote, market and advertise our products and services (e.g. by including your feedback in our advertising) and to undertake competitions and events;
personalise advertising and content displayed to you (including the layout and content of our website/app, and advertisements displayed to you on or via third party websites, apps or social media platforms);
monitor our sales of products and services and for quality control purposes, including undertaking customer surveys and analysis, or seeking feedback from customers;
assist in determining your product or service preferences and preferred store locations or to direct you to your closest stores when using our websites or apps;
undertake database compilation and management, data processing, data analysis and matching, market research or trend analysis (including with information obtained from our Related Companies and Flybuys) to better understand our customers’ preferences, personalise websites/apps and to offer products or provide services of greater interest to you (including products or services from third parties) or engage in direct marketing and targeted advertising;
to derive insights about you in order to better understand your preferences and interests, personalise your experience, enhance the products and services you receive, and to tell you about products and services that may be of interest to you (including from selected third parties). We may also use Related Companies, Flybuys and trusted service providers to undertake the process of creating these consumer insights
in the case of our suppliers or service providers, to manage the provision of products and services to us;
to monitor and measure the use of our websites or apps, including web-based referral channels, data entered and digital behaviour such as links clicked;
for loss prevention and to assist us in ensuring security, health and safety and customer and team member protection in our stores (including car parks, pick up areas store entrances and other publicly accessible areas);
provide passwordless login and passkey authentication to your Kmart account
to assist us in administering our policies, or to investigate complaints in relation to team member conduct;
in the case of images from facial recognition software and body cameras, use facial images or data, including biometric information, generated from facial recognition software for loss prevention or store safety purposes;
in the case of inferred characteristics produced through data analysis, for improving products and service offerings;
to recruit and assess our employees or engage contractors;
to maintain and update our records; and for purposes related to any of the above or which are disclosed to you at the time the relevant personal information is collected.
5. We work with a number of third parties in carrying on our business and may disclose your personal information to:
third parties to facilitate the provision of products and services to you (including to facilitate delivery, repairs, replacements and customer recalls), such as product manufacturers and suppliers and logistics service providers;
third-party sellers, to facilitate the fulfilment of orders and obligations relating to products purchased via our marketplace from third party sellers;
third parties who provide services to us in connection with our business operations, including for:
marketing, advertising, promotions and events;
data monitoring, analysis and matching activities, monitoring and analysing trends in customer preferences or transactions and for the improvement, personalisation, operation and maintenance of our websites, apps or other online services;
developing insights, and allowing us to better personalise our products and services for you;
displaying advertising or content (including personalised advertising) on or from third party platforms based on your personal information or preferences (e.g. on social media sites); and
for the digital analytics and marketing activities described below;
credit reporting agencies, for example if your business is a supplier to us; or you make an application for credit where such facility is available to you;
third parties who provide other administrative and operational services to us in connection with our business, including financial institutions, security services providers, market research or feedback collection companies, IT service providers, payment processers and collectors, mailing houses and card manufacturers;
our professional advisers to enable them to provide services to us;
third parties necessary to assist us in investigating and preventing any potential, suspected or actual breaches of policy or law, fraudulent activities, loss prevention activities;
law enforcement agencies, government agencies or other third parties, where required under or authorised by law;
other persons notified to you at the time the relevant personal information is collected; and
in special circumstances – for example, if we were to sell our business or part of our business, your information may be disclosed to potential purchasers and their advisers as part of that process;
from time to time we may provide aggregated and de-identified information to other business partners for various purposes.
6. As a participant in Flybuys, we may collect, use and share the personal information of Flybuys members who are Kmart customers.
We may collect the personal information from the customer, Flybuys or other Related Companies that participate in Flybuys. The personal information may include contact details, transaction information, interactions with Flybuys and other Related Companies that participate in Flybuys, and insights from those interactions. It may be used for the purposes set out in this policy and in particular:
to allow us to engage with customers and provide more personalised and targeted advertising when they use our website/apps, social media and other platforms;
to allow us to personalise the communications, marketing offers, customer surveys and trading updates that we send;
to enable us to improve product offerings, service offerings, advertising and offers based on member shopping and browsing habits;
to develop aggregated insights about the preferences of Flybuys members who shop with us;
for data analytics including for insights and strategic and operational decision making;
for product safety-related matters (including recalls);
for other purposes where you have provided consent to Flybuys or us; and
for other purposes described in Flybuys’ Privacy Policy.
We may share personal information with Flybuys and other Related Companies that participate in Flybuys, and we may combine it with other personal information we collect in relation to that customer.
We may retain personal information about a customer after they have ceased to be a Flybuys member (or after we have ceased to be a Flybuys participant) if we need to use the information for a reason set out above or any other lawful purpose.
7. As a participating brand in OnePass, we may collect, use and share the personal information of OnePass members and account-holders who are Kmart customers.
We may collect the personal information from the member or account-holder, OnePass, other participating brands and partners of OnePass. The personal information may include contact details, historical and future transaction information, historical and future interactions with OnePass and other participating brands and partners, and insights from those interactions. It may be used for the purposes set out in this policy and in particular:
to allow us to engage with customers and provide more personalised and targeted advertising when they use our website/apps, social media and other platforms;
to allow us to personalise the communications, marketing offers, customer surveys and trading updates that we send;
to enable us to improve product offerings, service offerings, advertising and offers based on shopping and browsing habits;
to develop insights about the preferences of OnePass members and account-holders;
for data analytics including for insights and strategic and operational decision making;
for product safety-related matters (including recalls);
for other purposes where they have been notified, provided consent to OnePass or us, or which are otherwise permitted by law; and
for other purposes described in OnePass’ Privacy Policy.
We may also share personal information with OnePass and other participating brands and partners of OnePass, and we may combine it with other personal information we collect in relation to that customer.
We may retain personal information about our customers after they cease to be a OnePass member or accountholder (or after we have ceased to be a OnePass Participating Brand) for the uses set out in this Privacy Policy or any other lawful purpose.
8. Some of our service providers may be located overseas or may store information (including your personal information) that we provide to them overseas. We may also provide your personal information to Kmart Group entities operating Kmart overseas and to our Related Companies that are located overseas. Therefore, the personal information you provide to us may be held overseas. We require overseas recipients to use personal information only for the purpose provided and to implement confidentiality and data protection arrangements. Your information may also be stored on computer servers located outside of Australia. Any offshore disclosures will be to entities located in the United States of America, the United Kingdom, European countries and the Asia Pacific region (including but not limited to China, India, Bangladesh, Singapore, Vietnam and Hong Kong).
9. From time to time, we may collect, use and disclose information (including personal information) for marketing and advertising purposes.
This may include collecting your information from, and disclosing your information to, third parties such as:
our Related Companies;
Flybuys; and
platforms (such as social media providers and other digital advertisers).
Kmart and those third parties may use this information for direct marketing and targeted advertising activities (subject to any applicable consents, account settings or marketing preferences that you may set).
The types of products, services and offers that may be marketed and advertised to you are those we think may be of interest to you, and could include products, services and other offers:
provided by us directly, or in our marketplace of third party sellers;
provided by our Related Companies; or
from other third parties.
In addition, our Related Companies and service providers may assist us in sales, analytics and management of our marketing and advertising activities.
10. Where we use your personal information to send you direct marketing communications, we will provide you with an opportunity to opt out of receiving such communications (e.g. using the unsubscribe link or opt out details provided in the direct marketing communication). When you opt-out of direct marketing communications, we may still need to send you important factual messages about the services we provide.
11. We may collect information, including device information and technical data, metadata, browsing information and location data (where available), when you use and access our digital services - i.e., our websites, apps, or any of our chat functionalities. We may also collect this information when you use and access the digital services of our Related Companies and the products and services of third parties (such as social media platforms and other third-party platforms). This information may include personal information. Like many website and app operators, we use digital service technologies like cookies (which are small data files transferred onto devices when a website or app is accessed), tags, pixels, or other digital identifiers including those associated with tracking and advertising identifiers across these digital services that help us:
authenticate you;
maintain and personalise your browsing session and remember you and your preferences when you return;
monitor how you use our websites and apps, including the parts you visit and actions you take;
combine information with Related Companies and other third parties;
provide you with marketing, advertising, promotions and events that may interest you from us, our Related Companies and from other third parties, both on our website and apps, and when you visit other websites and apps (such as social media sites and other third-party platforms);
protect the security of our website, apps, and customers and manage our network usage; and
allow you to interact with social media platforms, for example by ‘liking’ and sharing our content.
12. We use cookies to help us collect data, which may include personal information. We will handle that personal information in the ways set out in this Privacy Policy. The cookies we use include ‘session’ cookies (which are retained only during a current browsing session) and ‘persistent’ cookies (which are retained by your device or browser between sessions).
13. Some of the digital service technologies used on our website and apps are created or set for third parties who provide content or services to us. These third parties include, for example:
social media and online platforms, such as Bing, Google Marketing Platforms, Meta (including Facebook and Instagram), Pinterest, Snapchat and Reddit; and
digital marketing services, advertising networks, analytics providers and content providers.
See below for further description of how we work with Google. We may use other third-party services in similar ways.
14. You can change your cookies settings on your web browser to block some cookies but, if you do, our website or app may not work as well for you. See www.allaboutcookies.org for more information on how to change your cookie settings for many common browsers, and to learn more about cookies generally.
15. If you are signed into your Google account when you use Kmart Online, then Google may also combine data from your Google account with data about your use of Kmart Online, to help identify you to be shown relevant Kmart advertising online, across your devices. This is done using a Google service called Remarketing with Google Analytics, which links Google Analytics cookies (set by Kmart) with Google advertising cookies (set by Google). Google Analytics helps website owners measure how users interact with website content. For more information:
About Google advertising cookies and Google Analytics cookies:www.google.com/policies/technologies/types/
About Google’s Privacy Policy:www.google.com/policies/privacy/
About how Google uses data when you use sites and apps that use Google technologies:www.google.com/policies/privacy/partners/
On how to opt out of Google Analytics:https://tools.google.com/dlpage/gaoptout/
On how to opt out of Google Ads Personalization: www.google.com/settings/ads
16. Kmart will take reasonable steps to protect the security of your personal information that we hold. We have security measures in place to protect personal information under our control from misuse, interference, loss, unauthorised access, modification or disclosure. For example, Kmart seeks to ensure that personal information held electronically by or for Kmart is held on secured servers in controlled facilities.
17. You can request access to your personal information, or request that your information be corrected, by contacting us at the address below.
18. If you have a question about this Policy or wish to make a complaint about the way we have collected, used, held or disclosed your personal information, please contact us at the address below. We may need to contact you for further details.
19. If you wish to make a formal complaint, please make your complaint in writing to our Privacy Officer. We will consider your complaint promptly and contact you to seek to resolve the matter. If we have not responded to you within a reasonable time, you are entitled under the Privacy Act 1988 (Cth) to make a complaint to the Office of the Australian Information Commissioner to resolve that complaint.
20. You can contact us in writing or by email as set out below:
Kmart’s Privacy Officer
690 Springvale Road, Mulgrave 3170 VIC Australia
Email: kmartprivacyofficer@Kmart.com.au
Australia:
Office of the Australian Information Commissioner
Website: www.oaic.gov.au
Phone: 1300 363 992
21. Kmart may update this Policy from time to time. We may let you know of significant changes to this Policy by posting a notification on our website. The current version of this Policy will always be available on our website.
This policy was last updated in October 2025.