Community programs

From its earliest days, Kmart has been close to the communities in which it operates and on whose support it depends. We do this by building strong partnerships with individuals and organisations that help create better lives for disadvantaged Australian and New Zealand families. The Kmart community program is committed to supporting these organisations in their work. Here are some of the ways Kmart and its customers are supporting local communities.


Kmart Wishing Tree Appeal

Kmart’s Wishing Tree Appeal began in 1988 and since then it has raised more than six million gifts that have been donated and distributed to those in need.

Kmart’s Wishing Tree Appeal

Kmart's partnership program

Kmart is committed to assisting communities and those in need. We do this by partnering with local and global organisations whose networks enable our support to be directed where the need is greatest.

Kmart’s partnership program

Kmart Spare Change Coin Collection

Through donations made at collection boxes, customers have helped provide wonderful support to a range of community groups and charities.

Kmart’s Spare Change program

Local community investment program and product donations

Each year Kmart supports hundreds of community groups with their fundraising. During the last twelve months products and gift cards were donated nationally to support schools, kindergartens and local community groups.

Community investments and donations