From its earliest days, Kmart has been close to the communities in which it operates and on whose support it depends. We do this by building strong partnerships with individuals and organisations that help create better lives for disadvantaged Australian and New Zealand families. The Kmart community program is committed to supporting these organisations in their work. Here are some of the ways Kmart and its customers are supporting local communities.
Kmart Wishing Tree Appeal
Kmart’s Wishing Tree Appeal began in 1988 and during the 25 years of the Appeal more than six million gifts have been donated and distributed to those in need. In 2012, 443,322 gifts were donated to the Appeal by Kmart customers and friends of the Appeal.
Local Community Investment Program and Product Donations
Each year Kmart supports hundreds of community groups with their fundraising. During the last twelve months a products and gift cards were donated nationally to support schools, kindergartens and local community groups.