Celebrating 29 years, Kmart together with The Salvation Army and Mission Australia are helping to show others that they are not alone.
Who does the Appeal help?
The Kmart Wishing Tree Appeal helps everyone. We receive a lot of gifts for children, but we also distribute gifts for everyone that might be having a hard time. Thanks to our Appeal partners The Salvation Army and Mission Australia, everyone including adults and seniors are assisted by the Wishing Tree Appeal.
How did the Appeal get started?
The idea for the Kmart Wishing Tree Appeal began in 1987 when an Adelaide team member suggested Kmart use its wide network of stores as gifts collection points to assist charity groups at Christmas time. From there the Appeal grew and grew, and eventually became what it is today.
What have we accomplished?
The Kmart Wishing Tree Appeal is Australia’s largest and longest running Christmas gift appeal. Thanks to the incredible generosity of Australians, the Appeal has raised more than 8 million gifts that have been distributed to those in need. In 2015, the Appeal successfully collected more than 386,000 gifts.
How you can participate
How you can participate
Give a gift in-stores
With your gifts in tow, visit your nearest Kmart store and take a tag from the Wishing Tree. Using one end of the tag, indicate the age group and gender of who you think might like to receive your gift. All you need to do then is place the gift under the Wishing Tree. Don't forget to take the other half of the tag to hang on your tree at home.
Alternatively, you can leave your gift/s at the Express Drop Off point located at the front of our stores. The Salvation Army or Mission Australia representatives will then collect the gifts from Kmart stores and oversee their distribution to those in need.
Gift do not need to be purchased from Kmart; they can be purchased from any retailer, or can even be hand-made. We are however unable to accept used or second-hand goods. Gifts given to the Appeal do not need to be wrapped.Find your nearest store
Gift giving is a very important part of the Kmart Wishing Tree Appeal, but cash contributions are also welcomed so that The Salvation Army and Mission Australia can continue assisting people in need. If you want to share that giving feeling you can also contribute online by visiting our charity partners’ website.Give now at The Salvation Army Give now at Mission Australia
Give as a group
If you are a group or business and would like to support the Wishing Tree Appeal, please register your interest by filling out the form in the link below.
Some fun ways you can get involved in the Appeal:
- Put a charitable spin on your workplace or school Kris-Kringle or Secret Santa this year - instead of pulling each other's names out of a hat you could each pull out a different age group and gender to buy for and put these gifts under your nearest Kmart Wishing Tree.
- Hold a fundraiser such as a BBQ lunch for your workplace, and use the money raised to donate to the Appeal.
- Be very generous and donate staff bonuses or team building money to those less fortunate.
- Organise a bake sale or mini-fete with all money raised going towards a donation to the Appeal.
- Have a "Casual Clothes Day" or a "Sausage Sizzle" with money raised going towards a donation to the Appeal.
- If you require any additional information or have any queries, please call a member of the Wishing Tree team at Kmart on (03) 1800 124 125 or email email@example.com. Simply fill out the online form to get involved!
Give money in-store
As an alternative to donating gifts, you can make a cash contribution in any Kmart store.
- This year we have designed gift tags for you to give your loved ones. Simply grab a bauble tag from the registers and scan it at any checkout to add a $1 contribution to your transaction.
- Press the give button at the self-serve checkouts to add a contribution to your transaction.
- Take a tree tag off the Wishing Tree at any Kmart store and scan it at any register to add a contribution to your transaction
- Drop a coin in a coin collection box located at the registers.