Look out for this display instore!

Throughout July and August, you'll see Buddy Bear Treats in all Kmart stores around Australia. Buddy Bear Treats are a soft marshmallow treat covered in delicious Cadbury® Dairy Milk® milk chocolate. From every Buddy Bear Treat sold, 25 cents will be donated to The Alannah and Madeline Foundation's anti-bullying campaign; Better Buddies.

The Better Buddies program reinforces positive values and related social skills of empathy, care, respect and acceptance of differences - all of which have been proven to reduce bullying. The program runs in primary schools nationally and reinforces the message that you can't be a bully if you're a buddy.

So be a buddy, treat yourself (and others) to a Buddy Bear and help raise awareness of bullying issues across Australia. You'll find them in the confectionery department and near the cash registers at all Kmart stores during July and August.

For further information on The Alannah and Madeline Foundation and how to implement the Better Buddies framework in your family's school, please call 03 9830 2577 or visit www.amf.org.au.

About The Alannah and Madeline Foundation

The Alannah and Madeline Foundation was formed following the Port Arthur tragedy on 28 April 1996, where Alannah Mikac aged 3, her sister Madeline aged 6, and their mother tragically died.

The Alannah and Madeline Foundation work to ensure all children have a safe and happy childhood without being subjected to violence of any form. The Foundation is passionately working to break the cycle of violence in children's lives and your help would be greatly appreciated.

To find out how you can help or make a donation, please call 03 9830 2577 or visit www.amf.org.au.